After two decades of experience on Wall Street, Jessica Lee transitioned from finance executive to full-time entrepreneur and digital creator. Today, she earns over seven figures through social media—and is passionate about helping others do the same.

Jessica launched @thedavisstandard in 2019, originally sharing content around career-focused workwear. Over time, she expanded her brand to include beauty, lifestyle, and family, stepping fully into her creative voice beyond the world of finance.

She’s also behind the rapid social media growth of her 73-year-old mother, @thejiniga, who now has over 88,000 Instagram followers and is actively monetizing her content.

Jessica’s mission is clear: to equip you with the strategies, tools, and confidence to thrive as a creator in the digital age.

— Jessica Lee